Decoding Customer Motivation
with the 48 Laws of
W. Scott Burleson
The Statue in the Stone is a complete treatise on Jobs-to-be-Done philosophy, covering all 48 laws.
It will help marketers, innovators, business leaders and practitioners to boldly create value by understanding the customer's true motivations.
Though many know the phrase "jobs-to-be-done", few have significant experience in applying it to real markets. Even fewer have worked in enough diverse industries to truly understand the principles at play.
This book contains all the JTBD secrets that only the most experienced practitioners could know.