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Decoding Customer Motivation

with the 48 Laws of

Jobs-to-be-Done Philosophy

W. Scott Burleson

The Statue in the Stone is a complete treatise on Jobs-to-be-Done philosophy, covering all 48 laws.


It will help marketers, innovators, business leaders and practitioners to boldly create value by understanding the customer's true motivations. 


Though many know the phrase "jobs-to-be-done", few have significant experience in applying it to real markets. Even fewer have worked in enough diverse industries to truly understand the principles at play.

This book contains all the JTBD secrets that only the most experienced practitioners could know. 

Click here to access the book on Amazon. 


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